Every holiday season Microsoft runs a promotion called 12 Days of Deals. During this sprint shoppers are offered products both large and small at deeps discounts. This campaign has been proven to be wildly successful for Microsoft.
To promote the 2014 sales event I was asked to create 12 distinctive :30 and :15 second radio scripts for each day of the that sale. The spots were to be informative with a clever wink to the holidays. Here are the results.