Every holiday season Microsoft runs a promotion called 12 Days of Deals. During this sprint shoppers are offered products both large and small at deeps discounts. This campaign has been proven to be wildly successful for Microsoft.

To promote the 2014 sales event I was asked to create 12 distinctive :30 and :15 second radio scripts for each day of the that sale. The spots were to be informative with a clever wink to the holidays. Here are the results.

Over the course of 12 short days, CBS and Microsoft brought Microsoft’s Twelve Days of Deals to life in 14 key markets across the country.

With local radio ambassadors lending their unique voices to messaging, and with the help of Microsoft’s own Stefanie Chu, this campaign was the essence of collaboration, optimization, and delivery in a short period of time.

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